In order for the best digital marketing agency, first, we have to understand “what’s digital marketing”, “will digital marketing benefit your organization” and answer fully the question “how do I have more leads for my business?” – which should be the objective of any marketing.
Exactly what is a Digital Marketing Agency?
The dictionary definition of Digital marketing may be the marketing of products or services using digital technologies, mainly on the web, but also including mobile phones, display advertising, and any digital medium. So easy to summarise in one sentence, yet it’s rather a complicated process to get right and to make sure that all of your digital marketing is working together, not as silo activities. That’s where the expertise and connection with the very best digital marketing agencies can be extremely beneficial.
Digital Marketing Agency New York Traditional advertising, newspapers and paper directories, such as for example Yellow Pages, are increasingly less effective for businesses. Whilst a couple of years ago people would visit a computer to search for a product or service, nowadays people are connected to the internet all day, each day and “live online”. Searching for information, something or service is as simple and quick as searching on a laptop or computer at the job or picking up their mobile telephone or tablet. Digital marketing targets getting your information, services and products in front of people when they are looking online. The very best digital agencies understand the buying process of your services and products and ensure that your information is prominent to the potential customer at the correct time. In the digital marketing world, the many stages of the buying process i.e. research, consideration and buy are called “micro-moments” and the very best digital marketing agency will present the relevant information, goods and services at the targeted amount of time in the buying process.
Whilst some digital marketing agencies will also create and manage traditional advertising or business marketing, such as for example newspaper advertising, specialist digital marketing agencies will concentrate on online marketing as opposed to “marketing companies” who commonly focus on TV, radio and print marketing.
Regardless if your organization is business-to-business (B2B) or business-to-consumer (B2C), digital marketing can be quite a fast, often instant, and reliable way of getting leads into your organization and driving up revenue. The very best digital marketing agencies will manage all the digital advertising based on profits on return (ROI) ensuring the leads generated are in a cost which makes business sense and increases profit levels. Digital marketing will benefit your business and answers the question “how do you have more leads for my business”?
Digital marketing, sometimes known as website marketing, can be broken down into a amount of important features and services:
Search engine optimisation, mostly abbreviated to “SEO”, is the process of getting the website found on search engines like Google when people make a search relevant to your business, services or products.
Regardless if your website is e-Commerce or selling services it will drive leads and sales into your business if it is found for the keyphrases people use (often referred to as “keywords”) to search for them in Google.
SEO requires experience and knowledge of how Google reads your site. What messages and information you need Google to learn for a webpage or website and knowing where to place that information so se’s can find it. An excellent SEO company will have a successful track record of ranking websites saturated in the search results.
SEO works best when the proven methods of obtaining rankings are applied in conjunction with latest trends that are driving traffic. An example of this is the “near me” phenomenon, which has seen a 150% growth in the last 12 months, where mobile phone users are adding “near me” to their search query i.e. “SEO Company near me”. These customers are looking to buy and buy from a local service or product supplier.
Although SEO can be quite a stand-alone service, it is most reliable when combined with PPC, social media marketing and reputation marketing. SEO is also the cornerstone of effective PPC, social media marketing and reputation management campaigns.